Chupa Chups (Its Sugar Free)
                                                    Print Advertisement

           This is one type of product advertisement which used print advertisement to communicate its message. It consists of a tagline below the brand logo,”Chupa Chups” which says “its sugar free”. It clearly shows that the purpose of this advertisement is to inform its market that Chupa Chups has a sugar free version of Lollipop which implies that the product is upon its introduction stage.

            What I’ve noticed during my first glance with this advertisement is not merely the ants but the main product itself because its color is of its high color contrast with its background. Next thing which I’ve seen in detail were the ants ignoring the lollipop because we normally knew that ants are usually attracted to sweet things and because the message of this advertisement is that the lollipop is sugar free then the ants acted as if it is just a thing which they have to pass by on. The advertisement was able to portray its message appeal int a humorous way because the usage of chosen characters were used in a fun and exciting way still trying to remain the nature of the subjects meaning it happens I real life and not just a fiction which for me was effective in getting my attention. This ad really made a bold statement that ants do not want the lollipop as it is not sweet. Seemed ridiculous right yet simple and direct to the point. It was cleverly made and was very uncommon. What I usually observe with companies trying to advertise healthier version of products is that they will cite things about what a healthy man should eat and have on their body. They focus on dealing with terminologies which most people would not even mind. They will sometimes make people feel bad about being overweight or unhealthy and then offer a healthier version of a product which on the first place made the people unhealthy. For this reason the sense of the message is going far from being clear and focuses more on citing their competitors’ flaws or their distinction rather than their product’s benefit which is the main point of their advertisement.

            In terms of the of this advertisement’s attractiveness the usage of colors was very clever that it really catches attention of the viewers right at their first glimpse. Other than the picture itself, the logo turns to be very attractive for me. Its color, design and font made me remember my childhood days. It is just so adorable, childish and cute. And another thing is that studies have shown that red and yellow have proven to induce more a response in advertisements.

 In the matter of words chosen, there is nothing much simpler than stating that the product is sugar free. Everyone will understand immediately what the advertisement is trying to portray and this is what I really love about this advertisement. It is not wordy yet everything is communicated by just looking at the image.

The target audience of this advertisement was individuals who have diabetes, health conscious, and those who wanted to keep fit and are really longing for something sweet to eat, this advertisement would actually create desire. It shows neither positive nor negative implications. Its only purpose is to inform people that they have a new product offering.