Oreo Wonderfilled commercial

https://www.youtube.com/watch?v=XFsZ6BO4LU0

Title:   Oreo Wonderfilled                          Product: Oreo

Duration: TVC 90s                                   Client: Oreo, Mondelez International

Agency: Martin Agency                            Uploader: Oreo Cookie

Director: Dave Muhlenfeld                       Singer and Composer: Adam Young of Owl City

Date: May 23, 2013                                       

                With this New Wonderfilled campaign, the brand wanted people to see a new sense of surprise by showcasing a highly cheery animated commercial set with a jolly track showing how historically morbid characters like big bad wolf, blood sucking vampire, white shark and a giant squid would take a turn for the right basically with the help of Oreo (classic Crème- centered cookie). The commercial was formed from a very simple idea of how something as small as oreo cookie can cause someone or something to change by having positive perspective.

            This commercial was said to be an adult campaign. According to Miss Janda Lukin, Director, Oreo at Mondelez International, Inc, it is the adult audience which they’ve been aiming to attract for the commercial because for her, kids already have a sense of wonder in how they see the world, but adults have to be reminded of that.

            The purpose of the commercial is to remind its target audience the wonder of seeing the world in relation to Oreo’s experience. They have incorporated childhood figures which naturally portrayed gloomy imagery which Oreo wondered to change. And with the commercial aim of reminding customers then I must say they are already in their maturity stage.

            It is also noticeable that they keep on repeating the word “Wonder” in their visuals so as with its track. For me this is a way of reminding people of their tagline Wonderfilled that if someone eats oreo, he/she will be immersed in a world of wonder. The commercial has been effective in making a new story in the consumers’ mind. I myself wondered what it could have been.  It was also able to communicate a positive feeling despite the characters natural depiction. It had shown love instead of hatred and care instead of selfishness.

            With regards to the four qualities which made the advertisement, the colors used were very warm and inviting cause when I actually saw the colors made it more engaging and appear joyful. Even the characters used were very entertaining not just for kids but for all ages. One would also see that though the visuals were not professionally drawn it is still attractive and maybe it became one factor to show things normally. It’s been like I am just watching a cartoon story instead of a commercial. It’s not informative but transformational. The scenes were very unpredictable which made it more interesting to watch. I must admit that the melody and lyrics of the song used made me love it more. It made me crave buy an oreo and wonder about things.